Most of my previous efforts in planning and organisation for previous adventure project s despite perhaps looking organised on the skin were fairly ad-hoc. This was especially problematic in the sponsorship/fundraising area. My excuse is time and in my last adventure, having to engineer my travel didn’t help. Nevertheless, I look back and think that I could have addressed potential sponsors better and focused on companies who would have been serious.
What is the purpose?
- An expedition should have a clear concise statement that explains the overall aim
- Include supporting objectives
- Have a meanginful purpose
- We can make observations, but how can these observations be used to benefit society as a whole?
- Avoid the ‘scatter-gun’ approach, focus attention on companies who can directly and easily benefit from this project. It saves your time.
- Don’t assume that the company will use this for promoting themselves and their products externally – it can be a vehicle for internal use
- Don’t overstate what you can offer. Instead under promise and during the expeidtion over-achieve and exceed their expectations.
- Avoid ‘Dear Sir or Madam’. Be specific to whom you apply – if you don’t know find this out.
- Try to contact the Managing or Marketing Director who have vision to see how this expedition will be useful to their company.
- Constantly thank and re-assure the sponsors.